Case Study: Amazon A/B Testing Improves Mobile App Retention

Case Study: Amazon A/B Testing Improves Mobile App Retention

A/B Testing is about using data to challenge assumptions and test new ideas. Watch this video to hear about the “happy accident” that inspired an important A/B test the team hadn’t considered and how it led to an increase in retention and monetization for Air Patriots

(11)

11
Views
   
About The Author
-